Perspective

You are your first leader and first follower

Leadership always starts in private — with who you are when no one is watching — before you are entrusted to lead others.

Here you will find practical frameworks for principles-first leadership sitting at the intersection of self-management, product thinking, and career execution — lived, tested, and reflected on before it ever reaches you.

I learn, I reflect, and I teach.

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Elizabeth Keshishyan in a navy suit and white shirt
Topics

Self-management

Practical thinking on habits, priorities, emotional steadiness, and personal responsibility.

Leadership

Insights on influence, decision-making, team stewardship, and leading with integrity.

Artificial intelligence

Measured perspectives on AI, adoption, discernment, and the future of work.

AI & Product management

Reflections on product judgment, strategy, execution, and cross-functional leadership.

Perspectives from the Community

Honest reflections from the product managers, consultants, and leaders who have used these principles of self-management and career execution to navigate their own professional journeys.

I had the opportunity to do PM mock interviews with Elizabeth and really appreciated how structured and empathetic her coaching style is. She quickly identified gaps in my answers, pushed me to be crisper and more outcome-focused, and gave concrete suggestions I could apply immediately. Her feedback helped me demonstrate stronger product judgment and communicate my impact more clearly in interviews. I’d happily recommend her to anyone looking for PM interview or career coaching.

Jaishree R.

Product Growth at Meta

Elizabeth has helped me prep cases for my interviews and provided tailored feedback on my strengths and weaknesses. She has high awareness of what recruiters are looking for and will prepare you accordingly, whether it’s behavioral or technical. I personally know some people who significantly benefited from Elizabeth’s coaching and have successfully landed great roles because of her support. I highly recommend Elizabeth!

Ammar S.

Landed a Consulting role at DXC Technology

Elizabeth was my first and most trusted career coach during my MBA degree. Her very detailed feedback and attention to detail when reviewing my materials and stories helped me make leaps in my career. She showed me what real preparation looks like, which ultimately helped me go above and beyond and secure my current role. Cannot emphasize enough just how instrumental she has been in my professional journey.

Cristi D.

Landed a Product Marketing role at Volley

Elizabeth’s mentorship has been an empowering experience for me as a university student exploring product management. Through our sessions, I’ve become more confident in how I navigate workplace challenges and think about my future in the field. She’s consistently prepared, and her resources are always tailored to what I need in the moment. Her coaching style is a great balance of gentleness and assertiveness.

Sereen A.S.

BS in Data Analytics ’27

I worked with Elizabeth on both case and behavioral interview preparation, and her coaching was a game-changer for me. She went far beyond standard interview prep by deeply understanding my strengths and tailoring a personalized strategy around them, which became a key advantage in my interviews. Her feedback helped me significantly improve my case structuring, clarity of thinking under pressure, and the way I communicated insights to interviewers. After applying her guidance, I felt much more confident and performed at a noticeably higher level in interviews. I would strongly recommend Elizabeth to anyone preparing for product, strategy, or consulting interviews.

Danny L.

Landed a Business Strategy & AI role at Rochester Optical